Are you ready for it?

Warning: This music video will (space-)invade your reality.

I do like a good music video. There's something beautiful about being able to use 3-5 minutes and no soundtrack (bar the music, of course) to create something with meaning or unique cinematic vision. Something akin to what Brian Eno said when he was hired by Microsoft to write the start-up theme for Windows 95: he became obsessed with these mini-symphonies and expressing so much with so little.

A good music video is not just one of shots of the band playing - though if you can work them in there, that's always useful so people know who they are. Failing that, editing in time with the music is (IMHO) absolutely essential. Anyone who's seen a live gig or DVD filmed by MTV knows how terrible bad editing on music can be. It's like nails down a blackboard for me.

So, I'm pleasantly satisfied with Royksopp's video for Happy Up Here. I do love CGI that looks like it's shot with handheld cameras (the only thing that made Cloverfield look cool). Joss Whedon's Firefly TV series was full of fantastic graphics like this, and it also reminds me of The Pheonix Foundation's Hitchcock (with the acrobatic Ladas). Plus the idea is cute, fits the music and it's not a pixelated, low-qual piece of trash. All charm-points.

You know, I really like it.


Happy Up Here from Röyksopp on Vimeo.

Junior, Royksopp's long-awaited new LP, in stores (including) iTunes March 23rd! For the last two albums they put out awesome special editions in Japan with bonus CDs full of B-Sides and new artwork - do that again pleasethanks